Despite the growing need to have an online presence in order to cash in on the business opportunities in today’s digital world, a vast majority of firms still don’t have a website. For instance, as per a recent survey carried out in UK, a whopping 60% of startups and small businesses don’t have any online presence. More and more individuals are increasingly turning to the net for carrying out their day-to-day tasks and fulfilling their daily needs. So, solely banking on your brick-and-mortar outlet might be damaging for your business in the long run. Having a portal is now indispensable when it comes to brand building, exploring the online marketing tools and techniques, and increasing your customer base.